The first thing I notice about the differences in
these two hierarchies is the huge change in position
of the big capital M, which I think shows how the
position on the page can massively affect when you
see something. I think this also shows how the more
important information on a page on an advert (i.e the
body text), needs to be in big chunks to be noticed
over the large images and fancy titles.
I think these hierarchies show how the most vital
parts of information don't necessarily need to be the
ones that are noticed first to get their point across.
This is shown by the rise in placement of the Amazon
logo, once you know where it is, it keeps your attention,
after you've got bored of looking at the big title part that
is anyway.
This shows how the things that keep your eye might not
be necessarily useful, as this example shows. Using
bright colours needlessly can be detrimental to the page
layout in some cases.
effective. The hierarchy of type for this page was the
same as the hierarchy of information. Also, the order
in which everything appears in the hierarchy is the
order in which they appeared in the magazine as well.
attention quickly. What I notice is that in both
hierarchies, the red text on blue background is
difficult to take your eye away from. It shows how
you can use contrast to keep someones attention
on an important piece of information, as long as
you don't care how awful it looks.
directly related to hierarchies, but more about how using
different typefaces can change the way you read text.
Initially the title read 'Is fancy dress sexist? Given that this
article was from Cosmo on Campus magazine, a
predominantly female-read magazine, it could almost be
classed as subliminal messaging.
general, only how the length of a word affects the order
in which you see the words when they're placed directly
above each other.
circle was placed on the edge of the page, hence why it was
quite late being noticed. Yet when position wasn't a factor it
was the only thing that really keeps your attention.
between black and white. The edge of my laptop screen
is black, hence why I probably didn't notice the black parts
of the website due to their placement around the edge of
the page. But like previously said, when placement is less
of an issue the contrast stands out more.
text in them that's not very bold, and so the contrast is a lot
lower. This shows that using bars of colour isn't generally
enough to overpower well contrasted text.
the effect of using too many strong colours in a layout can have.
I really wasn't sure where to look first on that webpage.
In Further Detail, and Here
The BBC hierarchies are much clearer than the other websites
I looked at due to the lack of large amounts of colour. I still think
there's enough to keep you interested in the page though.
next to an image, you're more likely to notice the text than a larger
amount of text that appears blockier and more noticeable than the
smaller text on its own.
The above hierarchies show how overpowering the adverts can be
in newspapers. Also, by using a thin sans-serif font for the advert in
a place where it's predominantly serif fonts it makes the advert look
a lot more sophisticated.
In Further Detail, Here, and Here
Similar to the BBC Website, the above three hierarchies are very clear
Similar to the BBC Website, the above three hierarchies are very clear
in what the important bits of information are due to the cautious use of
colour. It also shows how big areas of boring text can be quite eye
catching purely due to their size.
