1 Day Branding Brief.

Today we were put in groups and had to re-brand one of Leeds Uniteds sponsors. We were given Enterprise Insurance, a fairly dull insurance company, as shown by their website below.

 In all honesty, we spent far too long discussing what our logo to should be given what we ended up with, a dogs head, but the concept was strong.

The dog is a symbol of trust, as dog is a mans best friend, and it is important that a customer should trust their insurance company. We chose a Golden Retriever specifically, as they are European dogs and the company is a European company, they are also used as guide dogs, which builds on the element of trust.

Unfortunately, we spent so long on the dog, that we didn't really do much application of the brand. We showed the logo on the Leeds shirt, the website, and a letter.