Studio Brief 4 - Interim Crit and Considerations For My Designs

The Crit

Todays crit was the form of a group discussion about our ideas for our projects. In all honesty it seemed at the time that the feedback I got on my idea was useful, but after some consideration I no longer think this.

The feedback I got was that it is an appropriate idea, which was the most important thing to me, but it was the suggests for my work I was given that I'm unsure about.

1. Use screen printing
2. Use eye-catching methods such as foil blocking
3. Use origami for the handouts

Firstly, I'm not sure about the logistics of how foil blocking works, and if it would be a process that's compatible with screen printing. Secondly, what I produce will generally be around a lot of water, which means a potential for something to be spilled on what I produce, which would ruin the production, meaning that the processes would be irrelevant anyway. The only way around this would be lamination, which will lessen the effect the processes used have anyway. Because of this I will stick to plain and simple inkjet printing on a paper that's not fancy either, as it doesn't seem sensible to waste money on materials or processes when in reality, what I produced is likely going to be ruined at some point anyway. Another benefit of inkjet printing is that another copy could be run off quickly whenever the original copy got ruined. 

The origami idea presents a different problem altogether. I think it is a very good idea because it is something gimmicky that will make the customer want to keep the handout. However, origami or paper folding of any sort is something I've never looked into before, and I think it may be far too complicated to learn it in the limited time I have available, maybe if there was an extra week before the deadline it would be something I'd consider more seriously. Another problem I'd have to get round with this is that it would be difficult to log the date of a last purchase on an origami fish, which is unnecessary hassle. 

Final Considerations

• Location - Fish shops are generally quite dark places due to poor lighting (to maximise the effect the tank lighting has on the fish) and often having dark blue walls to reflect the sea.
• Purpose and Tone - My designs need to be clear enough to portray a message but subtlle enough to not be blatant in the message. 
• Audience - The audience will not want to do too much reading voluntarily, so other than the flyer (potentially), I shouldn't have much text on my designs, only enough to convey the message. They will also want to engage with something bright and visually interesting, rather than something minimalistic.