Studio Brief 4 - Communication - Final Crit

This morning was my final crit for brief 4, in which I presented the small leaflet I produced. I was really happy with the feedback I was given, which was mainly that;

1. I had identified problems within the initial problem and considered them.
2. What I'd produced does solve the initial problem.
3. What I produced is appropriate to the target audience.

There were however a couple of things that were mentioned that I could definitely improve on.

1. The skull and crossbones on the front could be made using fish bones to make it more appropriate to the context of the leaflet.
2. There is more information on it than I initially intended, so it no longer is the sort of thing that could be read in a minute or so, and for this reason I'd need to produce a poster that creates a mental link to the leaflet so a customer will pick it up and take it home to read.
3. I spoke about how dark and dingy fish shops are generally, so it was suggested I could do something with UV ink via screen printing. 

All this is useful to me because it means doing something different from the planned poster and handout, as I was fearing that this brief could've ended up merging with brief 3. So  I will definitely be moving forward using the advice given to me today.

Below are the two styles of fish bones I did in Illustrator to replace the skull and crossbones.

I tried to develop it in a skull and crossbones shape, but this didn't work
as the fish skeleton was too wide in comparison to it's length.

So I stuck to a more basic skeleton shape.

It looks a lot more appropriate now.