Saturday, 7 December 2013

Frame (Photoshop) - Final Crit

The final crit took the format of us leaving our work out with three questions written by us for half of the group to answer on a sheet of paper.

The questions I left were:

  1. The numbers were intended to be disguised amongst the background, to what extent have I achieved this?
  2. How long did it take you to realise that I'd used rulers? Does the distance you looked at the designs from make a distance to this?
  3. The mock up is a lot lighter than the designs, how much difference does this make from the initial designs in terms of the contrast and transparency of the numbers.
Generally the feedback was that the idea was good and that I executed it well in the way I edited the photos transparency and contrast, and that generally people engaged with the designs as they took some time to look at them to figure out what they were made out of. All in all I was very happy with the feedback as I felt I had achieved what I wanted to achieve, which was:

  1. To create designs that were nothing like any of the designs I saw in my research.
  2. To create designs that would not only attract the eye of the customer, but hold their attention for a while as well.
  3. To create designs that would work well in most frames, not just a specific style of frame. 
One useful piece of advice I was given was that I should consider putting some branding on them somewhere, as they look very generic at the moment, and would potentially be more professional.

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