Design Principles - Hierarchy of Type

Today in design principles we learned about how the first thing you notice when looking at a page isn't necessarily the thing at the top of the page, but is more often than not dictated by something that stands out through differentiation from the other things on the page, generally via colour, image or shock tactics of some sort. We also learned that what you look at next isn't dictated by what the next most outstanding thing on the page is, but what your eye naturally looks at due to the layout of the design. This is known as the hierarchy of information. The thing you look at first is at the top of the hierarchy of information, then the next thing you look at is the second thing in the hierarchy of information. We then differentiated this from the hierarchy of type by doing an exercise where we cut out the first section of type our eyes were drawn too from a newspaper page, then stuck it down on a piece of paper. Then cut out the next piece of type we looked at and stuck it down and so on. The piece of paper we used showed us the hierarchy of type. The thing at the top of the page was top of our hierarchy etc etc.