Monday, 11 November 2013

Mothers Union Leaflet

When at a funeral I saw this leaflet for the mothers union in the church, something in which I have no interest in or links to, so I think it says a lot about the typography that I picked it up to look at it. The simplicity of white and black gothic fonts on a green background were effective alongside very little imagery. 


The type tempted me to open up the booklet to see what was inside it and I saw this. Not only was the simple typeface used creatively to good effect, but it shows how it can work on a gradiented background and alongside more complex imagery.



The back page shows how small and simple text can be used as a layout with the only image being negative space. It uses different colours to strong effect without looking amateurish  something which I find particularly difficult to do myself.

No comments:

Post a Comment