This is interesting to me from a typographic point of view because of how the text is on a curved surface rather than a flat one, and I think this, along with the fun nature of the fanta brand, has influenced the curved and soft style of text used. I also think it's interesting how a thick stroke has been used, which is unusual in big companies, but in this case it's probably necessary as the contrast between the metallic blue and the orange might be too strong.
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